- Google previously announced it would end support for all goo.gl URLs on August 25, 2025.
- The company has reversed course and will preserve actively used shortened links.
- Links that were redirected in 2024 to a message specifying that the link would be deactivated will still be deactivated.
It’s hard to believe, but Google launched its URL Shortener tool all the way back in 2009. Although the tool was shut down in 2018, Google confirmed that goo.gl URLs would continue to redirect to their intended destinations. However, the tech giant announced last year that it would stop supporting those links after August 25, 2025. That was the plan anyway, but the company has since had a slight change of heart.
Google has updated the blog post where it announced the shutdown of Google URL Shortener. In the update, the Mountain View-based firm states that it has reconsidered discontinuing support for all goo.gl URLs. Despite claiming earlier that 99% of these links had no activity in June, Google says it received feedback that some actively used links are still embedded in countless documents, videos, posts, and more.