Everybody loves a microtransaction! Or at least, that appears to be the line publishers like rolling out whenever justification of their existence is required. Following EA’s now legendary reimagining of loot boxes as “surprise mechanics” (“We do think [these are] quite ethical and quite fun”, it said at the time), Ubisoft now reckons microtransactions are helping to make its games “more fun” – but it is at least self-aware enough that it’s adopting policies to ensure they “respect the player experience”.