Credit: Verizon
- A new leak has revealed details about Verizon’s new Project 624, which it first teased in April this year.
- Instead of offering something new, an internal document states that Project 624 aims to promote existing perks and double down on available rewards.
- Verizon also appears to be stocking new swag and goodies in its retail stores, with giveaways expected to begin on June 24.
Verizon plans to introduce new perks and benefits for its customers in an effort to reverse its recent subscriber slump. Consumer Group CEO Sowmyanarayan Sampath first hinted at the changes back in April. A few details about Verizon’s so-called “Project 624” have now surfaced online ahead of its official announcement on June 24.
The Mobile Report has gained access to an internal memo highlighting what Verizon’s Project 624 may be all about. Instead of introducing new perks and benefits, Verizon allegedly plans to promote existing perks with its new Project 624 and double down on the available rewards.